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Always On Store

 

Wired Store

 

CLIENT : Wired

COMPANY : Sub Rosa

YEAR : 2015

ROLE : Creative Technologist /

RESPONSIBILITIES :

Development, Planning, Equipment ordering, circuit board creation & Installation of responsive LED portion of experience.


 

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Wired Store, Always on; Wired’s 2015 Holiday Pop-up store, 24/7 for 12 days, shoppers could interact with the physical / digital “shoppable” store front.

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Large digital screens and LEDs react to those passing by, drawing them towards the window to view the products on display, with the option to order via a digital touch screen window.

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responsive leds

Products were displayed in infinity style cubes, using OpenCV technology guest’s would trigger the LED strips lining the cube to animate, illuminating the product infant of them.

 
 

Links / Press

NY1 /
SUB ROSA VIDEO /

TECHNICAL SPECIFICS

Arduinos + Ethernet Shields, RGB & White Neopixel LED Strips, PoE Network Switch